Viewpoints on Innovation

What Processes Are Required or Need to Change to Support Social Product Innovation?

Process Improvement IT Enablers

In this clip from the webcast Five Steps to Create a Social Innovation Culture, Amy Kenly discusses how social product innovation enhances or extends existing business processes, rather than creating more work. Companies should pick a specific starting point to drive value. Sound like something you're doing? Check out the 2011 Spike Awards and tell us your story!

Originally published on August 16th, 2011

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Topics: Amy Kenly, Business Processes, Enterprise 2.0, Enterprise Information Systems, Enterprise Technology, Innovation, Product Development, Social Computing, Social Innovation, Social Media, Social Media Events, Social Networking, Social Product Development, Social Product Innovation, Social Technology, Spike, Spike Awards, Web 2.0

About the Author

Amy Kenly

Amy Kenly

Amy is VP of Marketing for Kalypso's Digital Innovation practice. She's an equestrian, a Red Sox enthusiast, and is addicted to Cheez-Its and Swedish Fish.
More Viewpoints by Amy Kenly

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