Viewpoints on Innovation

Traceability: Supply Chain Blind Spots Carry High Costs

Consumer Goods

Food safety issues are increasingly front-page news as consumers over the last several years have read about food contamination crises such as ground beef, spinach, peanuts, and cookie dough. Each incident poses a safety issue for consumers and a high cost in both dollars and brand reputation for food and beverage (F&B) manufacturers.

Originally published on April 26th, 2010

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Topics: Brand Protection, Consumer, Consumer Safety, F&B, FDA, Food and Beverage, Food Manufacturing, Food Recall, Food Safety, Perspective, Product Recall, Regulations, Regulatory Compliance, Supply Chain, Traceability

About the Author

George Young

George Young

George is a founder of Kalypso. Motto: Don't just question authority - question everything.
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