Viewpoints on Innovation

Traceability in F&B, CPG

Consumer Goods

Since late 2009 I've had the opportunity to contribute a monthly column for Food Manufacturing covering innovation best practices, processes, and technologies for the food and beverage industry. My column for April covers a pressing topic for the industry: traceability.

Over the last several years we've all read about massive recalls in the news and we know what impact it can have on our own brand confidence. It's pretty simple: in this day and age companies can't afford to not track their products. Read more about food safety challenges driving the demand for traceability in this month's Food Manufacturing at

Originally published on April 26th, 2010

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Topics: Blog, Consumer Goods, Consumer Products, Consumer Safety, CPG, Food and Beverage, Food Manufacturing, Food Recall, Food Safety, Traceability

About the Author

George Young

George Young

George is a founder of Kalypso. Motto: Don't just question authority - question everything.
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