Viewpoints on Innovation

Video: The Smart Connected Store

IT Enablers Retail

The opportunity for the Internet of Things in the retail industry is huge, and getting started is easier than you may think. Here's how we think IoT can enhance the in-store shopping experience. 

Tracking in-store consumer behavior will lead to breakthrough insights for retailers.

Our goal with the Smart Connected Store concept is to spark ideas and expand the mind of retailers to the possibilities when we bridge the gap between the digital world and the physical world.

Visit for more information

Originally published on December 9th, 2015

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Topics: connected retail, connected store, Internet of Everything, Internet of Things, IoT, omnichannel, retail, Retailers

About the Authors

Kasey Durbin

Kasey Durbin

Kasey is a marketing manager with Kalypso and author of The Modern Brander blog.
More Viewpoints by Kasey Durbin

Thomas Guedea

Thomas Guedea

Thomas is a senior consultant at Kalypso and brings extensive knowledge in product lifecycle management (PLM) to Kalypso's clients.
More Viewpoints by Thomas Guedea

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