Viewpoints on Innovation

Sustainability Shout Out: Diageo’s Seedlip to Launch a Mushroom “Polystyrene” Gift Box

Consumer Goods Packaging
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Shout out to Seedlip, a Diageo brand of non-alcoholic spirits, for launching a gift box that rethinks sustainable packaging.

This gift box contains the following:

  • bottle of the spirit
  • recycled glass highball
  • recycled pulp card wrap
  • paper neck tag contains thyme seeds
  • biodegradable box--this is a bit of an understatement! 

This box is made by Magic Mushroom Company and is comprised of biomass and mycelium. Biomass is an agricultural by-product, like corn stakes. Mycelium is the root structure in mushrooms and other fungi and is a natural binding agent.

How is formed?  Mycelium takes about a week to grow, then it is cast in a heat press to remove any excess moisture and prevent any additional growth. It can be formed in a number of shapes and performs similar to polystyrene. It is fully biodegradable, but won’t start to degrade unless it is exposed to the right conditions. 

It can be composted in your home garden and returns to soil with bio-additive nutrients in about 40 days. With this close-to-nature packaging, you could even use the shipping box as a planter for the seeds in the tag. There you go -- fresh thyme to garnish your drink!


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Originally published on September 24th, 2020

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Topics: consumer packaged goods, cpg, food and beverage, packaging, packaging design, sustainability, sustainability shout out, sustainability shout outs, sustainble packaging

About the Author

Rein Singfield

Rein Singfield

Rein is recognized for delivering high quality, data-driven solutions to solve strategy and process issues across multiple industries with a focus on fast-moving consumer goods.
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