Viewpoints on Innovation

Social Media and Product Innovation

Early Adopters Reaping Benefits amidst Challenge and Uncertainty

Process Improvement IT Enablers Consumer Goods High Technology Industrial Manufacturing Medical Device Pharmaceutical Healthcare

This white paper explores social product innovation trends, shares results and use cases from our research and provides practical recommendations for companies looking to get started.

Social media and social technologies are rapidly changing the way we communicate, collaborate and build relationships on a personal level. Yet companies struggle to find effective ways to take advantage of social technologies to enhance product innovation and product development processes.

To understand how social media is impacting product innovation, Kalypso surveyed over 90 manufacturing and service companies followed by in-depth interviews of select businesses. The goal of the research was to better understand how the worlds of product innovation and social media are coming together to provide new business value in the form of social product innovation.

Originally published on January 31st, 2011

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Topics: E 2.0, E20, Enterprise 2.0, FEI, Front End of Innovation, Innovation, New Product Development, NPD, NPI, Perspective, PLM, PLM Strategy, Product Development, Product Innovation, Product Launch, Product Lifecycle Management, Product Management, Social Computing, Social Innovation, Social Media, Social Networking, Social Product Innovation, Web 2.0

About the Authors

Amy Kenly

Amy Kenly

Amy is VP of Marketing for Kalypso's Digital Innovation practice. She's an equestrian, a Red Sox enthusiast, and is addicted to Cheez-Its and Swedish Fish.
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Bill Poston

Bill Poston

For the past 30 years, Bill has helped executives in technology-driven industries transform their competencies to deliver results. He is a highly regarded consultant, speaker, and writer on the topics of innovation strategy, product development, portfolio management, technology commercialization, and the software systems that enable innovation. Keep up with Bill's latest research and thoughts on innovation and the rising role of the Chief Innovation Officer at
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