Viewpoints on Innovation

Retail Innovation Shout Out:  Aldo Optimizes Order Fufillment with Predictive Analytics

Analytics and Decision Support Retail

Shoe retailer, Aldo, is taking on a new initiative in 2018 with the hope of upping customer experiences. The company has chosen Celect, a cloud-based predictive analytics platform, to improve order fulfillment and optimize inventory transparency. Celect uses predictive analytics to review customer demand in real-time and reports when store locations have more product than needed. This partnership will allow Aldo to use Celect’s “Fulfillment Optimization” platform to fill online orders through the most profitable path possible.

“The Aldo Group is setting a high bar for retailers of all types and is pushing the boundaries of innovation when it comes to optimizing inventories and online order fulfillment.” - John Andrews, CEO at Celect

Aldo will be following the lead of other retailers, such as Amazon, that are utilizing technology to enhance the overall shopping experience. The senior vice president at Aldo Group, Jennifer Maks, recognizes the opportunity ahead of Aldo. She states,

“Retail is in a transformational phase, and we are excited to continue our growth with Celect through advanced analytics and optimization. The fulfillment optimization initiatives put into place have proven extremely successful to date and have produced strong results for our company.”

Aldo Group is a multi-brand retailer that has much to gain through this partnership with Celect. In an industry where customer centricity is increasingly necessary, Aldo is taking the correct steps to ensure higher efficiency and customer satisfaction. 

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Originally published on July 5th, 2018

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Topics: aldo, analytics, analytics platform, celect, cloud-based, customer centricity, customer expectations, customer experience, customer satisfaction, efficiency, efficiency innovation, fulfillment, fulfillment optimization, group order, group order fulfillment, innovation, inventory, online order fulfillment, online orders, online shopping, optimization, partnership, predictive analytics, retail, retail innovation, retail innovation shout out, retailers, shoes, shopping, technology, transparency

About the Authors

Jackie Collins

Jacqueline Collins is an Analyst with Kalypso. She has experience in project management, organizational change management and process improvement in the consumer industry.
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Traci Stapleton

Traci Stapleton

Traci brings over 13 years of product development and sourcing experience with a focus in process improvement, change management and product lifecycle management (PLM).
More Viewpoints by Traci Stapleton

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