Viewpoints on Innovation

Omnichannel Retailing: The Need to Prioritize the Modern Customer

Strategy Retail

A holistic omnichannel strategy offers retailers many strategic benefits. This infographic outlines the potential value as well as three examples of successful initiatives.

Originally published on March 25th, 2014

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Topics: Consumer Experience, consumer experience innovation, Infographic, Innovation, Omnichannel, Retail, Retail Analytics, Retail Innovation, Strategy

About the Authors

Cristina De Leon

Cristina De Leon

Cristina is an analyst at Kalypso.
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Analilia Morales

Analilia Morales

Analilia is a graphic and industrial designer for Kalypso’s design team, focused on designing graphic and interactive content to deliver effective and creative projects.
More Viewpoints by Analilia Morales

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