Viewpoints on Innovation

Interview with a Winner: Spike Award Winner Kimberly-Clark Speaks with Jim Brown on Why They Won

IT Enablers Consumer Goods

The Spike Awards celebrate the best use of social media and social technology for product innovation and development. Jim Brown of Tech-Clarity interviews Kimberly-Clark’s Stephen Paljieg on their Huggies MomInspired© program, which took top honors in the CPG category and won the People’s Choice.

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Originally published on November 2nd, 2010

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Topics: Huggies MomInspired, Jim Brown, Kimberly-Clark, Podcast, Social Computing, Social Media, Social Networking, Social Product Development, Social Product Innovation, Social Technology, Spike, Spike Awards, Spike Awards Winners, Steve Paljieg

About the Author

Jim Brown, Tech-Clarity

Jim Brown, Tech-Clarity

With over 20 years of experience in application software, management consulting, and research, Jim Brown is a recognized expert in software solutions for manufacturers including PLM, SCM, and ERP. He is the founder and president of Tech-Clarity, an independent research firm that focuses on how manufacturers use software technology, best practices, and IT services to drive operational improvements and business value. 
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