Viewpoints on Innovation

Innoviews on Retail - Ruth Hartman of Le Tote


“Wait – you rent clothes?” is a question Ruth Hartman often receives. As Chief Merchandising Officer of online fashion rental service, Le Tote, Ruth shares her insights on the importance of good data, gut, and a dedication to curating seamless customer experiences.

While working with Le Tote, Ruth has seen customer needs evolve from ownership to access; the ability to have newness without the clutter. Le Tote’s customer is interested in fashion but doesn’t live for it - so Le Tote provides them convenience, data based suggestions and the opportunity to trade out as many wardrobes as they like for a flat monthly fee. 

Originally published on December 14th, 2015

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Topics: Innoviews, Retail Footwear Apparel, Retail Innovation, Retail Leaders, Retail Practice

About the Authors

Reagan Pugh

Reagan Pugh

Reagan likes to watch, read and tell stories. He often wishes he was Batman - you know, grappling hooks.
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Amy Kenly

Amy Kenly

Amy is VP of Marketing for Kalypso's Digital Innovation practice. She's an equestrian, a Red Sox enthusiast, and is addicted to Cheez-Its and Swedish Fish.
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