Viewpoints on Innovation

Innoviews on Retail - Bonnie Dahan

Founder of VivaTerra talks about inspiration, failure and understanding consumer needs


Bonnie Dahan founded VivaTerra after realizing that most ecofriendly home furnishing options were bland and poorly designed. She set out to prove that elegance and ecology could co-exist. 

Bonnie Trust Dahan created VivaTerra, an online and catalog collection of stylish, ecofriendly home furnishings, in 2004. Throughout her career as an executive with Smith & Hawken and Banana Republic, the author of several healthy living books and the creator of greeting cards, herbal teas and skin care products, Dahan realized that conscientious shoppers often had to sacrifice their sense of style to make earth-friendly purchases. So, she decided to prove that elegance and ecology could co-exist.

Dahan and the VivaTerra collection garnered a nationwide following, landing the cover of Real Simple magazine and Time Magazine's Design and Style issue. VivaTerra has also been featured in the New York Times, Oprah's "O" magazine, Elle Décor, Metropolitan Home, People, and on Good Morning America and the Today Show.

VivaTerra was recently sold, and Dahan has established a consulting practice focused on innovative brand and product development.

Originally published on June 18th, 2014

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Topics: Bonnie Dahan, Eco-friendly, Green Design, Home Furnishings, Innovation, Pure Seasons, Retail, Retail Innovation, Retail Innovation Consulting, VivaTerra

About the Author

Reagan Pugh

Reagan Pugh

Reagan likes to watch, read and tell stories. He often wishes he was Batman - you know, grappling hooks.
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