Viewpoints on Innovation

Innovation Officer Insights: Exploring Business Model Innovation

Consumer Goods High Technology Industrial Manufacturing Medical Device Retail Chief Innovation Officer

The future of competitiveness will not be based in products or processes, but between business models. In this video, Prof. Dr. Oliver Gassmann discusses his research on business model innovation, and how companies can apply successful practices to overcome risk and change management challenges.

Originally published on April 11th, 2016

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Topics: business model, business model innovation, Change Initiatives, Change Management, Innovation, Risk Management, Risk Mitigation

About the Author

Prof. Dr. Oliver Gassmann

Prof. Dr. Oliver Gassmann

Prof. Dr. Oliver Gassmann is professor of Technology and Innovation Management at the University of St. Gallen, Switzerland, and managing director of the Institute of Technology Management. He has published 12 books and more than 250 highly cited articles in leading journals. His research focuses on the core question, how to lead innovation in order to gain competitive advantage. 
More Viewpoints by Prof. Dr. Oliver Gassmann

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