Viewpoints on Innovation

Innovating for the New Reality: 5 Strategies to Grow & Have Fun Again

Strategy Governance IT Enablers Consumer Goods High Technology Industrial Manufacturing Medical Device Pharmaceutical Retail Chief Innovation Officer

Question your entire business model -- sell your product as a service, change your delivery model, tie your price to customer value.

As we emerge from the worst economic downturn in decades, companies may be looking to return to business as usual. Recessions are stressful and boring. We want to get back to growing and having fun again. However, the speed and severity of the recent contraction have altered saving and spending patterns for consumers and businesses alike. It is unlikely that these patterns will be reversed overnight.

Originally published on February 15th, 2010

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Topics: Article, Bill Poston, IndustryWeek, Innovation, Manufacturing, Recession, Strategy

About the Author

Bill Poston

Bill Poston

For the past 30 years, Bill has helped executives in technology-driven industries transform their competencies to deliver results. He is a highly regarded consultant, speaker, and writer on the topics of innovation strategy, product development, portfolio management, technology commercialization, and the software systems that enable innovation. Keep up with Bill's latest research and thoughts on innovation and the rising role of the Chief Innovation Officer at
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