Viewpoints on Innovation

Innovating For The New Consumer Reality: Four Demands Food & Beverage Manufacturers Must Meet

Analytics and Decision Support Consumer Goods

After nearly two years, the worst financial crisis since the Great Depression appears to slowly be coming to a close, but don’t expect consumer spending to return to pre-recession patterns anytime soon. What remains as the dust settles are consumers who scrutinize every spending decision and demand more value for every purchase. The food and beverage (F&B) industry is impacted greatly by this new consumer reality. The ability to adapt will determine who will emerge as the industry’s post-recession winners. Moreover, fundamental changes to the processes and technologies that enable, manage and measure product innovation throughout the lifecycle will be required.

Originally published on December 1st, 2009

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Topics: Article, CPG, F&B, Food and Beverage, PLM, PLM Implementation, Private Brands, Private Label, Retail, Store Brands, Value Management

About the Author

George Young

George Young

George is a founder of Kalypso. Motto: Don't just question authority - question everything.
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