After nearly two years, the worst financial crisis since the Great Depression appears to slowly be coming to a close, but don’t expect consumer spending to return to pre-recession patterns anytime soon. What remains as the dust settles are consumers who scrutinize every spending decision and demand more value for every purchase. The food and beverage (F&B) industry is impacted greatly by this new consumer reality. The ability to adapt will determine who will emerge as the industry’s post-recession winners. Moreover, fundamental changes to the processes and technologies that enable, manage and measure product innovation throughout the lifecycle will be required.