Viewpoints on Innovation

How to: Use Branding to Create PLM Advocates

Process Improvement IT Enablers Organizational Effectiveness Consumer Goods High Technology Medical Device Chief Innovation Officer

What makes us loyal to the brands we love? It's the feeling of connection and belonging. We like brands that understand us. How can we take the power of brand connection and apply it to the way we brand change initiatives in our organizations? 

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Originally published on November 9th, 2015

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Topics: adoption, Advocacy, Branding, Innovation, PLM, PLM Strategy, PLM Systems Implementation, Strategy

About the Author

Mike Friedman

Mike Friedman

Mike brings over 35 years of consumer products management experience to Kalypso. As the Strategy & Operations practice lead, he focuses on leading development in the areas of sustainable organization capability, commercialization and innovation capability integration.
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