Viewpoints on Innovation

How To: Make a Fewer, Bigger, Better Approach Work in Innovation

Practical Tips for Implementing

Strategy Governance Consumer Goods Packaging

To address disappointing innovation results, many management teams advocate a strategy of launching Fewer, Bigger, Better products. While this is a sound approach, it has proven difficult to execute. Success requires the organizational resolve, discipline and confidence to launch fewer projects and still meet top-line innovation goals.

Originally published on April 22nd, 2015

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Topics: consumer goods, CPG, Innovation, Portfolio Pipeline Management

About the Author

Scott Siegel

Scott Siegel

Scott is a Director specializing in global product lifecycle management (PLM) and portfolio and pipeline management (PPM) system strategy, solution design, implementation and value realization. 
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