Viewpoints on Innovation

How To: Develop Innovation as a Growth Strategy

Practical Advice for the Chief Innovation Officer

Strategy Analytics and Decision Support Governance Process Improvement IT Enablers Organizational Effectiveness Consumer Goods High Technology Industrial Manufacturing Medical Device Pharmaceutical Healthcare Chief Innovation Officer

Growth strategies are changing. When the options of expanding markets, investing in efficiencies and mergers and acquisitions are exhausted, what’s left? Growth from innovation. But ensuring a return on innovation strategy takes more than conviction - it is essential for the new Chief Innovation Officer to have a framework for approaching the challenge of growth.  

Originally published on April 6th, 2015

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Topics: Bill Poston, Chief Innovation Officer, CINO, CINO Role

About the Author

Bill Poston

Bill Poston

For the past 30 years, Bill has helped executives in technology-driven industries transform their competencies to deliver results. He is a highly regarded consultant, speaker, and writer on the topics of innovation strategy, product development, portfolio management, technology commercialization, and the software systems that enable innovation. Keep up with Bill's latest research and thoughts on innovation and the rising role of the Chief Innovation Officer at
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