Viewpoints on Innovation

Consumer Innovation Shout Out: Seeing Christmas Everywhere


Target is easing the burden of decision when it comes to home décor, including Christmas tree sizes and shapes, with their “See it in Your Space” feature on the Target shopping app. Rather than leaving shoppers to wonder how that artificial tree will work in their house or apartment, Target has created an augmented reality experience with their app to help shoppers see the trees in their spaces. The app enables shoppers to see all Target products, trees, and décor in their own homes — merging a real-life view of shoppers’ living spaces with the images of the Target products overlaid. Think of all the time saved, not having to haul a tree home just to bring it back when it's not right!

Target has created other opportunities for easing the holiday stress as well — with their expanded toy section and free two-day shipping with no minimum purchase. The company credits the new app feature with their rapid growth of artificial tree sales—at double the rate from past seasons. Full holiday results are yet to be reported, of course, but logic follows that if shoppers picked up lights and décor along with those artificial trees, overall results will be just as positive.

Now to build robots to fluff those artificial tree branches and untangle the lights…

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Originally published on December 14th, 2018

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Topics: app, ar, augmented reality, christmas, consumer innovation shout out, convenience, decor, decorations, holiday, innovation, kalypso, purchase, retail, shopping, shopping app, shopping experience, shout out, target, tree

About the Author

Traci Stapleton

Traci Stapleton

Traci brings over 13 years of product development and sourcing experience with a focus in process improvement, change management and product lifecycle management (PLM).
More Viewpoints by Traci Stapleton

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