Viewpoints on Innovation

Consumer Innovation Shout Out: Coloreel Revolutionizes the Embroidery Industry


Swedish technology innovation company, Coloreel, recently introduced their instant thread coloring capability for the European market at the fair Avantex in Paris. Coloreel instantly colors white thread before it is embroidered into design, which allows designers to use multiple colors without changing the thread. It can be used with any industrial embroidery machine without any modifications.

The Coloreel technology provides complete freedom for designers to create unique embroideries without any color limitations. Color changes on the thread can be made rapidly or gradually with smooth color shifting or any other coloring effects imaginable. Unique embroidery designs can be created using any available digitized software and Coloreel Studio can be used for colorization and to link your embroidery design to the Coloreel unit.

The benefits are immense. With this technology, the tedious process of rethreading embroidery machines and handling large stock of threads will be eliminated. Embroidery manufacturers will always have the right colors available on demand, and the only required materials will be the Coloreel base thread and ink cartridges. This will improve production time by up to 80% for complex embroidery designs. In addition, by having no thread waste and no dye disposed into wastewater, Coloreel will have a more sustainable embroidery process.

In the future, this technology will also be used for sewing, knitting, weaving and more. Coloreel is completely disrupting the textile industry with this innovation and opening up amazing new design possibilities.

Like this Blog?

Read more Retail Innovation Shout Out blogs and join the conversation!

Originally published on October 24th, 2018

What's your view? Add your question or comment

Topics: avantex, color shifting, coloreel, coloring effects, consumer innovation, consumer innovation shout out, design, designer, digitized software, dye, efficiency, embroidery, embroidery machine, embroline, european market, instant, instead thread coloring unit, machine, paris, sustainable, swedish, technology innovation, textile, textile industry, thread, waste

About the Author

Anasuya Biswas

Anasuya Biswas

Anasuya is a Technical Consultant with Kalypso who loves meeting new people while traveling the world.
More Viewpoints by Anasuya Biswas

What's Your View?

comments powered by Disqus

Don't miss future posts.
Get Viewpoints Digests delivered right to your inbox.

Subscribe Now Leave me alone