Viewpoints on Innovation

2016 Back to School FINdex Results: Executive Summary

Expect conservative spending from fashionistas this season


A consortium which includes Indiana University Kelley School of Business’ Center for Education and Research in Retail, Kalypso, and surveys college-aged fashion gurus to gain insights into merchandise trends in the marketplace.

Participants are surveyed for Spring, Back to School (BTS) and Holiday seasons. Survey respondents are true fashionistas, passionate about the latest college fashion styles, and trends happening on campus.

The FINdex results provide forward-looking fashion insights to designers, and key information for retailers as they make merchandising and pricing decisions each season.

High-Level Insights

This 2016 Back to School (BTS) season, the FINdex tracking study revealed the following high level insights:

  • 64% of respondents have less money to spend relative to last year’s BTS shopping season. College fashionistas have a tight budget and prioritize on daily living expenses
  • Overall, respondents are less excited about the apparel and accessory products being offered this season relative to the same period last year, although many expressed eagerness to embrace this fall’s edgier styles
  • Respondents are less willing to buy than the same time period last year. Results have consistently shown that shoppers are more budget-conscious than previous years
  • Respondents have the lowest perception of innovativeness compared to previous years, likely due to the comeback of previous trends
  • Top Shop, Steve Madden and Urban Outfitters top the list of most sought-after brands this season
  • Sperry, Vineyard Vines and True Religion top the list of least sought-after brands this season

Click Here to Access the full FINdex Report for Back to School 2016

More Reading

Fashionistas are Excited, But Budget Conscious This Season: 2016 Spring FINdex Results

Does Retail Innovation Deserve a Failing Grade? 2015 Back to School FINdex Results

Ringing the Bell on Retail Innovation: 2015 Holiday FINdex Results

Retail Innovation Coming up Roses? 2015 Spring FINdex Results

Black Friday Failure Explained: 2014 Holiday FINdex Results

Spring FIndex (Fashion Innovation Index) Suggests Better 2014

Originally published on October 26th, 2016

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Topics: Fashion, fashion and apparel, FIndex, Innovation, retail, Retail Footwear Apparel, Retailers

About the Authors

Steve Riordan

Steve Riordan

Senior consulting leader with deep retail industry expertise, recognized for providing fact based insights to retailers and their suppliers to address significant business opportunities and challenges.
More Viewpoints by Steve Riordan

Edith Trevino

Edith Trevino

Edith is a consultant with Kalypso, focused on helping clients implement innovation strategy and product lifecycle management (PLM).
More Viewpoints by Edith Trevino

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