Viewpoints on Innovation

Jenna Dudevoir

Jenna is a Pearl Jam fan, CrossFitter and dog lover.

Pricing Drivers in Medical Device: What’s Your View?

You might recall Brian Sharp recently published a viewpoint on five pricing and value management challenges that were identified by over 500 medical device professionals by asking question: “What is the biggest pricing and value management challenge facing the medical device industry?” While this provided us with a look at pricing and value management opportunities and the general state of value capture, of course it raised additional questions.

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