Companies that manufacture consumer packaged goods are great candidates for driving real business value from advanced analytics. Here are three real applications of machine learning and analytics for CPG manufacturers, and how to get started.
Packaging development will always need to be a combination of art and process. Here's how to layer in process while maintaining packaging's status as both “culture” and a critical component of the reason consumers select a product or brand.
Here's how the application of advanced analytics to regulatory data can turn it from an unwelcome necessity to an enabler of innovation and growth.
Data governance is an important practice in CPG, but it is often not considered a strategic priority. Here are five leading practices, along with a maturity model for companies that want to move from tactical to strategic data governance.
Kellogg's new Caticorn cereal is covered in edible glitter and certain to make your morning special.
New limited edition wrappers for Mars provide positive messages as part of their #throwshine campaign.
Question the process and innovate the mundane... two points that Green Giant took into account when trying to figure out how to get the market to consumer more vegetables.
Last month, a San Francisco based startup company entered the market with a new business model that challenges the traditional consumer product brands.
Data governance helps protect a company’s most important assets: knowledge and data. This in turn has an impact on decision-making, risk mitigation, and brand identity. Here are some of the key costs and benefits of data governance.
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