Companies that manufacture consumer packaged goods are great candidates for driving real business value from advanced analytics. Here are three real applications of machine learning and analytics for CPG manufacturers, and how to get started.
Packaging development will always need to be a combination of art and process. Here's how to layer in process while maintaining packaging's status as both “culture” and a critical component of the reason consumers select a product or brand.
Here's how the application of advanced analytics to regulatory data can turn it from an unwelcome necessity to an enabler of innovation and growth.
Kellogg's new Caticorn cereal is covered in edible glitter and certain to make your morning special.
New limited edition wrappers for Mars provide positive messages as part of their #throwshine campaign.
Question the process and innovate the mundane... two points that Green Giant took into account when trying to figure out how to get the market to consumer more vegetables.
Last month, a San Francisco based startup company entered the market with a new business model that challenges the traditional consumer product brands.
Don't miss future posts.
Get Viewpoints Digests delivered right to your inbox.