As digital initiatives start to show some real business results, a common theme emerges. For all digital efforts, data is the underlying raw material. And it’s time to get your data under control.
Data governance is an important practice in CPG, but it is often not considered a strategic priority. Here are five leading practices, along with a maturity model for companies that want to move from tactical to strategic data governance.
Data is considered a vital strategic asset, but for most companies, the lack of usability, integrity and availability of the data impedes the ability to harness its total value. Data governance can help, but requires these six factors for true success.
With most data governance initiatives, companies focus on making sure their data assets are findable and trustable. But they frequently neglect an equally important aspect of their data: its clearness.
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