Strategy
An effective innovation strategy can drive business results, but does your company’s growth depend on it? Join the conversation and discuss topics that include: improving innovation results, driving above-market rates of organic growth through innovation, and harnessing global capacity and capability to drive innovation.
Launched on the first day of New York Fashion Week, New Balance's latest marketing campaign, “Be The Exception”, attempts to reward people going against trends. Described by the American footwear giant as "real time exception spotting", this campaign aims to identify trendsetters by using artificial intelligence and machine learning.
For years, eCommerce retailers have had real time data about who is on their site, what they are looking at, for how long, what they buy, etc. Brick and Mortar stores not being able to access this data is where Xenio saw a market opportunity to offer real-time customer visibility, analytics and dashboards to optimize the guest experience and the design and merchandising of physical locations.
The retail industry has drastically transformed throughout the last several years due to a multitude of factors. With the combination of factors at play, retailers are challenged to efficiently adapt to or drive value with digitalization.
Target's secret app helps bridge the gap between consumers and product developers, improve product selection and provide the retailer a competitive advantage in the fast-paced retail space.
Macy’s partnership with b8ta’s ”Retail-as-a-Service” offering is yet another example of how retailers are innovating their business models to drive customers into their stores by improving the in-store customer experience.
When pursuing a costly, multi-year business transformation program that will change the way an organization operates, it is imperative to understand the compelling case for change and how it will drive results. We've identified eight key pillars to success to help you get started:
Today’s business environment requires organizations to swiftly adapt to continuous changes in order to stay competitive. The success or failure of these changes, whether breakthrough, incremental, process related, or technology related, is largely determined by the adoption rate of the people who execute on them on a daily basis.
The GDPR creates a standard methodology for data protection and establishes rights for individuals whose data is used in any way for any business purpose. Any company operating in the EU or selling products into the EU will need to comply. Here’s how the Internet of Things (IoT) can help.
After several years of challenging business conditions for traditional retailers and apparel/footwear manufacturers, circumstances are finally beginning to improve. But despite improved financial results, these leaders are finding it is as difficult as ever to provide a persuasive business case to get new projects approved and funded.
Agile methodologies focus on continuous improvement and delivering value to the user. However, we often see companies resort to a more traditional waterfall approach to design, testing, and deployment. Here are some key considerations to keep an organization agile during off-the-shelf implementations.
At Viewpoints on Innovation, our content is created for innovation practitioners, by innovation practitioners. We offer practical advice and insights based on real-world experiences and leading practices across a variety of industries, themes and functions. Here are our top ten innovation Viewpoints of 2017, ranked by unique page views. Enjoy!
Having a robust digital platform and a bold customer experience strategy has become vital to succeed in the $800 billion supermarket industry.
Matt was the Arizona stat "mutton-bustin" champion at the early age of five. He is a Dr. Seuss fan with a sweet road bike.
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