Process Improvement
With little room for error, the pressure is on to optimize new product development (NPD) processes that maximize return on R&D investment and increase growth rates. Join the conversation to discuss topics that include: how to define, implement and execute an NPD process that incorporates strategy, governance, analytics and technology to hit your growth targets.
Yesterday at the PDMA Conference on Social Product Development and Co-Creation, we heard from David Ritter, CTO of InnoCentive. David talked about using challenge-driven product development in a B2B environment to take advantage of resources working outside of the immediate sphere and accelerate innovation capacity.
One of my favorite speakers on the #CoCreatePDMA Monday agenda was Ben Kaufman, the founder and CEO of Quirky. Ben is a fantastic speaker and clearly brings a high level of enthusiasm to his company and the idea of accessible innovation.
Many of us have seen those “Did You Know?” videos on YouTube. With millions of views, these compelling videos give facts and stats on globalization in the information age, demonstrating the pervasiveness of social media as a medium for collaboration, knowledge sharing, open discussion and relationship building.
If three-ring binders and file cabinets still clutter the marketing and research offices in your organization, this podcast is for you. Matt Priest follows up his viewpoint Reference Books and Libraries – So “Yesterday” by describing the three steps needed to improve knowledge sharing across product development teams, and revealing some real-world benefits and results.
This white paper explores social product innovation trends, shares results and use cases from our research and provides practical recommendations for companies looking to get started.
When moving a new product or service through the development cycle, there are generally four outcomes a New Product Development (NPD) team can expect. Two of these outcomes are especially good – although which ones they are might surprise you. It may seem counterintuitive, but one of the positive outcomes does not result in revenue – or even a product – and organizations must learn to embrace this notion.
A company’s intellectual property (IP) portfolio is often one of its most valuable and strategic assets. Even though IP creation and reuse is an integral component of an effective innovation process, IP management and oversight typically is relegated to corporate legal groups.
Many healthcare product companies today struggle to drive effective collaboration across functions in product development and launch. If marketing and R&D can’t work together internally, how can we expect them to effectively collaborate with external partners in a more advanced and open development process?
In late September, Aberdeen will host a Leadership in Product Development summit in Boston. This year’s summit theme is Innovation Strategies for a Jobless Recovery. Obviously, if the recovery is jobless, it means we all have a ton of work on our plates. So how can leaving the office for two days to attend this conference actually help you?
Social media and consumer immersion are both hot topics in the field of market research. This viewpoint examines the opportunity to blend social media and consumer immersion techniques to add a new dimension to traditional market research.
Packaging mistakes can be very expensive, can damage your brand and can even end your career. Here's how to put an end to packaging artwork nightmares.
Chip Perry discusses how R&D leaders can optimize R&D resources, challenges and tasks in today's recovering market.
Amber specializes in innovation results transformation across a variety of industries.
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