We all have beliefs about what we think the future of food & beverage will be. But what should companies do when trends shift so quickly that our vision of the future doesn't hold up?
We all have beliefs about what we think the future of food & beverage industry will be. But when consumer values and demands shift quickly, our version of the future may not be able to keep up. Christian Crews, Principal at AndSpace Consulting, says the way forward is to do the best you can in the present, develop a point of view around the future, and be willing and open to adapt as the future evolves.