Food and beverage manufacturers often assume that consumers don’t trust them to provide accurate information about ingredients. Dave Schmidt from the International Food Information Council (IFIC) Foundation says this is not the case, and explains how manufacturers can use IFIC’s data to understand consumer trust.
The 2014 IFIC Food & Health Survey actually showed that food manufacturers are the second-most trusted source of food ingredient information, at 21%. The 2014 survey also showed that consumers are less likely to cite food manufacturers as a trusted source when it comes to food safety issues, or the ways that foods and beverages are farmed and produced. This presents an opportunity for companies to tell their story of the care that goes into each step of their food production from farm to fork.
The 2015 Food & Health Survey came out in May, with a special focus on understanding the extent to which Americans value and prioritize their own health.