Viewpoints on Innovation

Understanding Consumer Trust in Food & Beverage

Consumer Goods Packaging

Food and beverage manufacturers often assume that consumers don’t trust them to provide accurate information about ingredients. Dave Schmidt from the International Food Information Council (IFIC) Foundation says this is not the case, and explains how manufacturers can use IFIC’s data to understand consumer trust. 

The 2014 IFIC Food & Health Survey actually showed that food manufacturers are the second-most trusted source of food ingredient information, at 21%. The 2014 survey also showed that consumers are less likely to cite food manufacturers as a trusted source when it comes to food safety issues, or the ways that foods and beverages are farmed and produced. This presents an opportunity for companies to tell their story of the care that goes into each step of their food production from farm to fork.

The 2015 Food & Health Survey came out in May, with a special focus on understanding the extent to which Americans value and prioritize their own health.

More Reading

The 2015 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition & Health

Trust in Food & Bev – Do Consumers Trust You More than You Thought?

Originally published on August 3rd, 2015

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Topics: consumer trust, Food & Beverage, Food and Beverage, Food Manufacturing, Food Safety, Food Safety Regulations, innovation, label, Label Claims, Manufacturing, packaging, trust

About the Author

David Schmidt

David Schmidt

Dave is President and CEO of the International Food Information Council & Foundation (IFIC). Previously, he held the positions of executive vice president, vice president and director. Dave has been a frequent speaker on a wide range of food safety and nutrition issues. Prior to joining IFIC in 1993, Schmidt served as the director of external affairs for the Food Safety and Inspection Service of the U.S. Department of Agriculture.
More Viewpoints by David Schmidt

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