Viewpoints on Innovation

Top 7 Dos & Don’ts in Unique Store Brand Retail


Today's retailers win by developing differentiated and innovative unique store brands. This eBook offers seven dos and don'ts for developing a unique store brand program that reaps the benefits of superior category sales, consumer loyalty and brand equity. 

With contributions by Mallory Engler

Originally published on February 8th, 2013

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Topics: Brand Management, Category Management, Consumer Loyalty, ebook, Gale Fogg, Innovation, Kalypso Retail Practice, Own Brands, Own Label, Private Brands, Private Label, Private Label Retail, Retail, Retail Innovation, Retailer Brands, Retailers, Steve Riordan, Store Brands, Unique Store Brands

About the Author

Steve Riordan

Steve Riordan

Steve has dedicated his entire 30-year career to serving retailers and their suppliers, first as a retail executive and more recently as a partner and practice leader for several prominent consulting firms.
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