Viewpoints on Innovation

The Importance of Culture to an Effective Innovation Strategy

Strategy Organizational Effectiveness Consumer Goods Chief Innovation Officer
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A company’s innovation culture is an important and distinct competitive advantage, but only if it aligns with innovation and corporate strategy. Domino’s is a great example for a variety of reasons.

Instilling a culture of innovation is not easy. It requires lots of time, commitment and consistency. In order to deliver innovation results, organizations must foster an innovation culture and align corporate strategy with their culture and capabilities. 

In order to do this succesfully, there are three necessary steps:

  • Take stock
  • Devise an action plan
  • Remain consistent over time

George Young discusses Domino's as an example of successfully instilling an innovation culture to deliver results. 

Originally published on February 8th, 2017

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Topics: Alignment, Capabilities, Domino's, George Young, Innovation, Innovation Culture, Innovation Strategy, Pizza, Strategy

About the Authors

George Young

George Young

George is a founder of Kalypso. Motto: Don't just question authority - question everything.
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Ryan Whittle

Ryan Whittle

Ryan likes rock n’ roll, Bob Dylan, the Texas Rangers and recently graduated from the University of Texas.
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