A company’s innovation culture is an important and distinct competitive advantage, but only if it aligns with innovation and corporate strategy. Domino’s is a great example for a variety of reasons.
Instilling a culture of innovation is not easy. It requires lots of time, commitment and consistency. In order to deliver innovation results, organizations must foster an innovation culture and align corporate strategy with their culture and capabilities.
In order to do this succesfully, there are three necessary steps:
- Take stock
- Devise an action plan
- Remain consistent over time
George Young discusses Domino's as an example of successfully instilling an innovation culture to deliver results.