Viewpoints on Innovation

Social Product Innovation

Utilizing Social Media to Enhance Your Innovation Potential


Social Product Innovation leverages the best available social media and social computing technologies to support product development, innovation and business goals, budget, programs and resources.

When leveraged in the product development and innovation process — a practice known as Social Product Innovation — social media has the potential to inform new product innovation and ideation processes, enable internal collaboration, decrease product development costs and speed time-to-market.

Originally published on January 22nd, 2011

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Topics: Brochure, E20, FEI, Front End of Innovation, Innovation, New Product Development, NPD, NPI, PLM, PLM Strategy, Product Development, Product Innovation, Product Launch, Product Lifecycle Management, Product Management, Social Computing, Social Innovation, Social Media, Social Networking, Social Product Innovation, Web 2.0

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