This white paper explores social product innovation trends, shares results and use cases from our research and provides practical recommendations for companies looking to get started.
Social media and social technologies are rapidly changing the way we communicate, collaborate and build relationships on a personal level. Yet companies struggle to find effective ways to take advantage of social technologies to enhance product innovation and product development processes.
To understand how social media is impacting product innovation, Kalypso surveyed over 90 manufacturing and service companies followed by in-depth interviews of select businesses. The goal of the research was to better understand how the worlds of product innovation and social media are coming together to provide new business value in the form of social product innovation.