Viewpoints on Innovation

Saluting Innovation @ The Dipr

Organizational Effectiveness Consumer Goods Chief Innovation Officer

Saluting Innovation at The Dipr for creating the ultimate cookie spoon that will change the Oreo dipping experience for everyone. If you are an Oreo lover you know they are even better when dipped in a nice cold glass of milk. You also know that if you add milk to the equation you are looking at a frustrating and messy snack session. First, you have to find a glass that is not very deep and wide enough to fit your hand into so that your cookie is fully immersed. Then, you have to time it JUST right so that the cookie doesn’t get too soft and break off into the milk. When the cookie does make the plunge you know you will have to reach in and retrieve it. Now you’ve got a sticky mess, but the cookies are so good! Thanks to Robert Haleluk, founder and inventor of the Dipr, we now have a solution to our Oreo-dipping problems. The Dipr is a spoon that holds your cookie while you dip it in milk. It cradles the cookie by the cream and prevents it from crumbling when dunked. Easy as that, once you’ve dipped you can eat your perfectly moist cookie right off the Dipr. We salute The Dipr for creating a dunking revolution. This is a great example of a "job to be done" innovation. 

Originally published June 3, 2014 at 

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Originally published on June 18th, 2014

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Topics: Food and Beverage, InnoSalute, Innovation, Oreo, Saluting Innovation, The Dipr

About the Authors

Cortney Behrends

Cortney Behrends

Cortney is an experienced professional focused on identifying innovation across various industries and supports the creation of content for the Chief Innovation Officer.
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Bill Poston

Bill Poston

For the past 30 years, Bill has helped executives in technology-driven industries transform their competencies to deliver results. He is a highly regarded consultant, speaker, and writer on the topics of innovation strategy, product development, portfolio management, technology commercialization, and the software systems that enable innovation. Keep up with Bill's latest research and thoughts on innovation and the rising role of the Chief Innovation Officer at
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