The 2015 Holiday FINdex indicates the upcoming shopping season may be a strong one, at least for apparel and footwear. Here’s what we think retailers should know.
Merchandise innovation may end up being every retailer’s best friend this holiday season. The main driver behind this season’s strong FINdex score is the perceived amount of innovation appearing in color, prints and especially fabrications.
Mainstream retailers have been learning how to develop real merchandise innovation by adapting leading practices from top companies in the athletic/performance apparel and footwear categories.
It is critical for retailers to develop highly effective product development capabilities for both merchandise and the underlying materials to create the consistent flow of innovative, fresh product that the women we surveyed – and millions more like them – demand.