Viewpoints on Innovation

Retail Innovation Shout Out: Pinterest Inspiration meets West Elm Products

Retail
Comment

West Elm recently launched West Elm Pinterest Style Finder, an innovative AI tool that leverages image recognition technology to take your inspiration boards from Pinterest and present West Elm products that match that inspiration in seconds. Bombarded by ads, images and choices, the shopping experience can be both lengthy and frustrating for consumers. By helping them filter through the overwhelming number of options and presenting a shortlist of items that match their personal aesthetic, this tool is making the customer’s shopping experience easier and more pleasant.

“The goal is to look at how users are interacting with the brand and figure out ways in which technology can make it even easier for customers to discover and purchase products that they love,” - Luke Chatelain, VP of Innovation.

The West Elm Pinterest Style Finder is serving as an extension to an existing in-person service they offer in which you can provide pictures for inspiration to help the store rep match you with items that meet your aesthetic. By leveraging image recognition technology by AI startup Clarifai, they were able to automate that service and make it more accessible to consumers.

As of now, the tool only looks at the images provided directly from Pinterest to understand the customer’s personal aesthetic, but West Elm is looking at ways of augmenting the results with the customer’s shopping history and popularity of items to improve the shortlist of results even further.


Like this Blog?

Read more Retail Innovation Shout Out blogs and join the conversation!

Originally published on January 25th, 2018

What's your view? Add your question or comment

Topics: AI, Artificial Intelligence, Image Recognition, Innovation, Pinterest, retail, Retail Innovation, retail innovation shout out, West Elm, West Elm Pinterest Style Finder

About the Author

Danny Oviedo

Danny Oviedo

Danny is a senior consultant with Kalypso and helps clients deliver on the promise of innovation by implementing innovative solutions based on the client's needs and PLM strategies.
More Viewpoints by Danny Oviedo

What's Your View?

comments powered by Disqus

Don't miss future posts.
Get Viewpoints Digests delivered right to your inbox.

Subscribe Now Leave me alone