Viewpoints on Innovation

Retail Innovation Shout Out: Dream Jeans by Lee


This Thanksgiving, I’m thankful for Dream jeans!

There is one obligatory rule for the Thanksgiving table – strategic pants. To fully enjoy the experience of the indulgent holiday meal, stretch pants are required. Enter Lee jeans; gone are the heavy, high-waisted jeans that characterized the brand in the 90’s. Lee has transformed their brand and now has a commitment to movement, with superior fits designed for active lifestyles with a goal to elevate personal style. Lee now offers modern fits, washes, and movement-inspired collections for men and women of all shapes and sizes.

One of Lee’s new innovations is the Dream jean; it’s a skinny jean with the comfort of yoga pants. These jeans have stretchy denim that doesn’t sag in the seat or knee, and the waist area is lined with a soft knit material that is not bulky or binding. Dream jeans are available in Petite, Misses, and Plus sizes with inseam lengths S, M, and L. I can speak from experience that they are the most comfortable jeans I have ever owned; they are indeed dreamy. Men can also get in on the comfort of stretch denim; Lee’s Slim fit offers a close fit with stretch and the Athletic fit accommodates a more muscular hip and thigh with stretch. Bravo, Lee, for knocking it out of the park with stylish and comfortable Dream jeans.  

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Originally published on November 21st, 2016

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Topics: Innovation, IP, retail, Retail Innovation, retail innovation shout out

About the Author

Sarah Pierson

Sarah Pierson

Sarah is a high performing project leader with deep retail and systems skills and over 20 years of experience delivering value and results.
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