Viewpoints on Innovation

PLM @ McDonald’s: An Essential Risk Management Tool

The shift from a quality management tool to a risk management solution

Strategy Governance Process Improvement Consumer Goods High Technology Retail
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Driving cycle time improvements, productivity benefits, and material cost savings are often within the top reasons companies implement PLM (Product Lifecycle Management). The vision at McDonald’s is that PLM acts as their Enterprise Business Risk Management tool - enabling them to manage brand identity.

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Product Lifecycle Management @ McDonald’s: What Drives PLM Success?

Product Lifecycle Management @ McDonald’s: An Essential Risk Management Tool

Originally published on January 12th, 2015

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Topics: food and beverage plm, george young, kalypso case study, mcdonald's, oracle plm for process, product lifecycle management, product lifecycle management strategy

About the Authors

George Young

George Young

George is a founder of Kalypso. Motto: Don't just question authority - question everything.
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Daniela Ilieva

Daniela Ilieva

Daniela loves outdoor sports, skiing and traveling.
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