Viewpoints on Innovation

Omnichannel Retailing: The Need to Prioritize the Modern Customer

Strategy Retail
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A holistic omnichannel strategy offers retailers many strategic benefits. This infographic outlines the potential value as well as three examples of successful initiatives.

Originally published on March 25th, 2014

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Topics: Consumer Experience, consumer experience innovation, Infographic, Innovation, Omnichannel, Retail, Retail Analytics, Retail Innovation, Strategy

About the Authors

Cristina De Leon

Cristina De Leon

Cristina is an analyst at Kalypso.
More Viewpoints by Cristina De Leon

Analilia Morales

Analilia Morales

Analilia is a graphic and industrial designer for Kalypso’s design team, focused on designing graphic and interactive content to deliver effective and creative projects.
More Viewpoints by Analilia Morales

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