Viewpoints on Innovation

Modern Mass Customization: Five Rules to Live By

Strategy Process Improvement Consumer Goods High Technology Industrial Manufacturing Medical Device Chief Innovation Officer

Many companies ambitiously venture into mass customization implementations only to find that their enterprise technology is configured precisely to a mass production model. For manufacturers who choose to champion the virtue of consumer choice, here are five rules to live by.

Mass customization presents an enticing promise, but as a manufacturing trend it is still in its infancy, and companies may find that the availability of industry testimonials and academic research is under-developed.

This compendium includes current challenges, historical approaches and the potential benefits of a modern mass customization model, as well as five rules manufacturers must live by to make it work.

Originally published on February 10th, 2015

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Topics: Collaboration, innovation, Manufacturing, Mass Customization, New Product Development, product development, strategy

About the Author

Jordan Reynolds

Jordan Reynolds

Jordan is a senior manager at Kalypso.
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