Viewpoints on Innovation

Modern Mass Customization: Five Rules to Live By

Strategy Process Improvement Consumer Goods High Technology Industrial Manufacturing Medical Device Chief Innovation Officer
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Many companies ambitiously venture into mass customization implementations only to find that their enterprise technology is configured precisely to a mass production model. For manufacturers who choose to champion the virtue of consumer choice, here are five rules to live by.

Mass customization presents an enticing promise, but as a manufacturing trend it is still in its infancy, and companies may find that the availability of industry testimonials and academic research is under-developed.

This compendium includes current challenges, historical approaches and the potential benefits of a modern mass customization model, as well as five rules manufacturers must live by to make it work.

Originally published on February 10th, 2015

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Topics: Collaboration, innovation, Manufacturing, Mass Customization, New Product Development, product development, strategy

About the Author

Jordan Reynolds

Jordan Reynolds

Jordan is a senior manager at Kalypso.
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