Viewpoints on Innovation

Maximizing Profit Capture for Medical Device Manufacturers

Gain control over your pricing strategies, value stories, and profit visibility

Analytics and Decision Support Medical Device
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This paper explores the implications of challenges in the medical device industry and the four essential strategies required to gain control over pricing processes, define product value, and increase profit visibility.

Facing unprecedented changes from government health care reform, device approval regulations, changes to sales relationships, and shifts in buying power, medical device manufacturers are under extraordinary profit pressure. This paper explores the implications of these challenges and the four essential strategies required to gain control over pricing processes, define product value, and increase profit visibility. Armed with these strategies, the astute manufacturer will be in a position to defend price levels, manage inevitable pricing variations, and raise the bar of price accountability. Embracing a strategic pricing journey can yield sizable returns and above-market growth during a time of great industry upheaval.

Originally published on April 20th, 2011

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Topics: Healthcare, Medical Device, Medical Device Innovation, Medical Device Manufacturers, Medical Device Manufacturing, Medical Device Pricing, Medical Device White Paper, Price Strategy, Pricing, Pricing Strategy, Tom Monheim, Value, Value Capture, Value Creation, Value Management, Value Maps

About the Author

Phil Holladay, PROS

Phil is a strategic consultant at PROS Pricing with over 15 years of management and analyst experience focused on pricing, revenue management, margin expansion, corporate operation management and product planning for several Fortune 500 companies.
More Viewpoints by Phil Holladay, PROS

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