Intellectual property (IP) is a key driver of growth, providing the foundation for product innovation and development. Join Joe Dury and Jerry Freeman as they discuss practical approaches companies can use to understand, manage, protect and leverage IP portfolios by developing an IP strategy that supports the business strategy.
Intellectual property (IP) is more than just an organization’s trademarks and patents. IP includes all the digital assets a firm has, including contextual information and intangible property that result from the innovation process. IP should be a stratregic foundation for the ongoing innovation process, which means it can't be relegated to legal teams. Leading companies link their IP strategy to business and innovation strategies, optimized by supporting business processes and software systems, to develop market-driven innovations.