Viewpoints on Innovation

Interview with a Winner: Spike Award Winner Kimberly-Clark Speaks with Jim Brown on Why They Won

IT Enablers Consumer Goods
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The Spike Awards celebrate the best use of social media and social technology for product innovation and development. Jim Brown of Tech-Clarity interviews Kimberly-Clark’s Stephen Paljieg on their Huggies MomInspired© program, which took top honors in the CPG category and won the People’s Choice.

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Originally published on November 2nd, 2010

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Topics: Huggies MomInspired, Jim Brown, Kimberly-Clark, Podcast, Social Computing, Social Media, Social Networking, Social Product Development, Social Product Innovation, Social Technology, Spike, Spike Awards, Spike Awards Winners, Steve Paljieg

About the Author

Jim Brown, Tech-Clarity

Jim Brown, Tech-Clarity

With over 20 years of experience in application software, management consulting, and research, Jim Brown is a recognized expert in software solutions for manufacturers including PLM, SCM, and ERP. He is the founder and president of Tech-Clarity, an independent research firm that focuses on how manufacturers use software technology, best practices, and IT services to drive operational improvements and business value. 
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