Viewpoints on Innovation

Innoviews on Retail - Isabelle Steiner of Pley

Retail
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The cost of toys adds up quickly, and the sharing economy trend may be the answer. Isabelle Steiner, Chief Marketing Officer of Pley, discusses how their unique business model helps families save money, reduce clutter and reduce waste.

Pley is a socially-responsible company that changes the way families consume educational toys.

Leveraging collaborative consumption, Pley aims to raise a more creative and skillful generation that follows the principles of open-ended play while emphasizing the benefits of sharing, reducing waste and giving back to the community.

Originally published on February 1st, 2016

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Topics: business model innovation, retail

About the Authors

Reagan Pugh

Reagan Pugh

Reagan likes to watch, read and tell stories. He often wishes he was Batman - you know, grappling hooks.
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Amy Kenly

Amy Kenly

Amy is VP of Marketing for Kalypso's Digital Innovation practice. She's an equestrian, a Red Sox enthusiast, and is addicted to Cheez-Its and Swedish Fish.
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