Viewpoints on Innovation

Innovation Officer Insights: Who Should Innovation Officers Report To?

Consumer Goods High Technology Industrial Manufacturing Medical Device Healthcare Retail Chief Innovation Officer
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It’s the most important question: Who should the Chief Innovation Officer report to? Some say the CEO, but others say that once a cadence of innovation is developed the reporting lines can change. What will work best for you organization?

It’s the most important question: Who should the Chief Innovation Officer report to? At AARP, Terry Bradwell reports to the CEO and says “there is no one else it should should report to.” But Rene Lammers of PepsiCo says once a cadence of innovation is developed the reporting lines can change. What will work best for you organization?


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Originally published on June 6th, 2016

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Topics: Chief Innovation Officer, CINO, CINO Role, Innovation, Open Innovation

About the Authors

Amy Kenly

Amy Kenly

Amy is an equestrian, a Red Sox enthusiast, and is addicted to Cheez-Its and Swedish Fish.
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Ryan Whittle

Ryan Whittle

Ryan likes rock n’ roll, Bob Dylan, the Texas Rangers and recently graduated from the University of Texas.
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