Viewpoints on Innovation

How to Use Strategic Thinking to Navigate Trends

Consumer Goods

New trends in food and beverage are born every day, and they change even faster. Here are some tips about what companies can do to adapt to the changing landscape and preserve their position in the market place.

Suzy Badaracco, President of Culinary Tides, Inc., says food and beverage manufacturers need to move beyond simply being on-trend to being trend forward. Applying a system like chaos theory helps see and anticipate future changes, giving them an offensive rather than a defensive position. This allows them to take a breath and decide if and how they should enter a new trend.

Originally published on August 31st, 2015

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Topics: Food and Beverage, Food Industry Events, Food Manufacturing, Innovation, Innovation Trends, strategy, trends

About the Author

Suzy Badaracco

Suzy Badaracco

Suzy Badaracco is a toxicologist, chef, and registered dietitian. She holds a Bachelors of Science degree in Criminalistics, an Associates degree in Culinary Arts, and a Masters of Science degree in Human Nutrition.
More Viewpoints by Suzy Badaracco

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