Viewpoints on Innovation

How To: Make a Fewer, Bigger, Better Approach Work in Innovation

Practical Tips for Implementing

Strategy Governance Consumer Goods Packaging
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To address disappointing innovation results, many management teams advocate a strategy of launching Fewer, Bigger, Better products. While this is a sound approach, it has proven difficult to execute. Success requires the organizational resolve, discipline and confidence to launch fewer projects and still meet top-line innovation goals.

Originally published on April 22nd, 2015

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Topics: consumer goods, CPG, Innovation, Portfolio Pipeline Management

About the Author

Scott Siegel

Scott Siegel

Scott is a Director and part of Kalypso's consumer packaged goods (CPG) industry practice, specializing in global product lifecycle management (PLM) and portfolio and pipeline management (PPM) system strategy, solution design, implementation and value realization. 
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