Viewpoints on Innovation

How to Create and Capture Value from New Products

Strategies and Tools that Enable Profit Maximization

Analytics and Decision Support
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This webcast recording explores how companies can use value analytics and pricing strategies throughout the product development lifecycle to improve product launch successes and drive incremental profit improvement.

Originally published on October 12th, 2012

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Topics: PPS, Pricing, Pricing Society, Pricing Strategies, Pricing Strategy, Pricing Tools, Pricing Value Management, Product Launch, Professional Pricing Society, Profit Improvement, Profit Leakage, Profit Margins, Profit Potential, Reed Shelger, Scott Siegel, Value, Value 6 Pack, Value Analytics, Value Capture, Value Creation, Value Management, Value Mapping, Value Maps, Value Pricing, Value Selling

About the Authors

Reed Shelger

Reed Shelger

Reed assists clients in the CPG, food and beverage and manufacturing industries with innovation process transformation, including phase-gate, PLM, new product development strategy and value management.
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Scott Siegel

Scott Siegel

Scott is a Director and part of Kalypso's consumer packaged goods (CPG) industry practice, specializing in global product lifecycle management (PLM) and portfolio and pipeline management (PPM) system strategy, solution design, implementation and value realization. 
More Viewpoints by Scott Siegel

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