Viewpoints on Innovation

How Can Companies Set the Stage for Success with Social Innovation?

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In this clip from the webcast Five Steps to Create a Social Innovation Culture, Amy Kenly discusses how companies can create a culture for using social media in product development and innovation. Sound like something you're doing? Check out the 2011 Spike Awards and tell us your story!

Originally published on July 12th, 2011

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Topics: Amy Kenly, Collaboration, Collaborative Innovation, Cross-functional Teams, Culture, Innovation, Marketing, Product Development, Social Computing, Social Innovation, Social Media, Social Media Events, Social Networking, Social Product Innovation, Social Technology

About the Author

Amy Kenly

Amy Kenly

Amy is VP of Marketing for Kalypso's Digital Innovation practice. She's an equestrian, a Red Sox enthusiast, and is addicted to Cheez-Its and Swedish Fish.
More Viewpoints by Amy Kenly

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