Viewpoints on Innovation

Digital Tools to Transform Retail Product Development

Analytics and Decision Support Process Improvement IT Enablers Organizational Effectiveness Consumer Goods Retail
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Retail product development is changing more now than it has in the past 15 years. Leaders must transform their product development lifecycles to survive in a digital world, and PLM alone can't produce the required results. It's time for retailers to turn to a new set of transformation levers, enabled by digital tools and technologies.

Retail product development is changing more now than it has in the last 15 years. Right now, leaders are faced with transforming their product development lifecycles to survive in our digital world.

Traditionally, product leaders have been relying on product lifecycle management technology alone to do so. But the adoption and maturation of PLM technology has plateaued -- and so have results.

It is time for retailers to turn to a new set of transformation levers, enabled by digital tools and technologies.

Originally published on March 13th, 2017

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Topics: 3D design, 3D Printing, digital product creation, machine learning, Mass customization, PLM, predictive analytics, Product Development, retail, Retailers, wearables

About the Authors

Steve Riordan

Steve Riordan

Steve has dedicated his entire 30-year career to serving retailers and their suppliers, first as a retail executive and more recently as a partner and practice leader for several prominent consulting firms.
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Ryan Whittle

Ryan Whittle

Ryan likes rock n’ roll, Bob Dylan, the Texas Rangers and recently graduated from the University of Texas.
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