Viewpoints on Innovation

Don’t “Do” Open Innovation - Design Open Organizations

Move beyond crowdsourcing and build an open organization focused on results

Strategy Governance Consumer Goods High Technology Medical Device Pharmaceutical Healthcare Chief Innovation Officer

Open innovation isn’t about the latest trends in crowdsourcing; it’s about expanding the boundaries of your organization to deliver results. Innovation through co-creation with customers requires you to think beyond the front end. If you want your crowdsourcing initiative to be more than just a publicity stunt, think about the results it will drive - not the crowd it will leverage.

You need to design an open organization focused on delivering results. Ask yourself, "How might we open up the entire New Product Development process?" Make it part of the work that you do; avoid creating solutions in vacuums and throwing ideas over the wall.  

Originally published on February 16th, 2015

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Topics: Crowdsourcing, David Miracle, Open Innovation, Open Organizations, Zach Friedman

About the Authors

Zach Friedman

Zach Friedman

Zach is passionate about innovation strategy and environmental sustainability. He loves to cook, snowboard and go on adventures in the wilderness.
More Viewpoints by Zach Friedman

David Miracle

David Miracle

David is a consultant with Kalypso.
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