Viewpoints on Innovation

Consumer Relations and Innovation: Five Key Insights to Maximize the Value of Consumer Feedback

Strategy Process Improvement Organizational Effectiveness Consumer Goods
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Consumer relations has the opportunity to drive business value through increased innovation, improved quality, and a consistent customer experience.

Consumer relations has traditionally been perceived as the “complaint department," but it has the potential to be much more.

To build and demonstrate the true value of consumer relations, follow these five key insights and be clear about the potential benefits.

Originally published on January 27th, 2015

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Topics: Consumer Experience, consumer feedback, consumer goods, consumer relations, data, Innovation, Quality Assurance, strategic insights

About the Author

Cristina De Leon

Cristina De Leon

Cristina is an analyst at Kalypso.
More Viewpoints by Cristina De Leon

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